Here are some photos taken from Ena's blog debuting the in-store AW2012 designs already on shelves (is it not still Summer?!). I definitely can pick out some key pieces that I am dying to have in my own wardrobe but I'm not sure what kind of direction Ena has gone this time. She says this collection's concept is 'SNAP MUSE' which takes inspiration from bloggers, fashion editors, and super models. Does this collection make you think of those three things? In my own opinion, yes and no. Let's take a look at the runway collection and see what else Ena has brought to the table!
This collection definitely has a lot of DRAMA, high fashion-esque items, and an interesting choice of blue, red, and dark forest green color. It definitely screams EMODA while also sticking with the collection's theme. I thought it was interesting that she attached these odd English statements on the clothes: smart or not? I would have gotten rid of them but I guess it adds a bit of wonder to the collection. I hate hate HATE beanies, so those definitely should have never made it on the runway. Maybe for a men's fashion show but NEVER for a women's line (my own opinion, ladies!).
I feel like I haven't seen this side of the EMODA brand before so I'm really liking this collection, even though there are some drawbacks to it. Not sure about so much skin being shown since it is for Fall/Winter but hey I'm not complaning! If I had that kind of body I wouldn't care what time of year it is!笑
EMODA is all about patterns, and I love that they have stuck with that with this collection like they did with Spring. I love the stripes, the Renaissance-looking prints on the tops, and gothic influences. I love that they brought leather into this collection, so very sexy and so popular as well! Extra points for adding fur to the collection, always a must!
Overall? I don't think I could ever hate EMODA but that doesn't mean that I can like everything that is produced. I think that I definitely can pick out some items in this collection that I'd love to have but overall I do like this collection and it 100% brings them back up from where they fell so horribly with the S/S 2012 collection.
What are your thoughts? Do you like this collection or what would you change?
I'll be writing a report about MURUA's AW2012 COLLECTION next, so be on the lookout for that!